Indian skipper Rohit Sharma has joined hands with JioCinema as its Brand Ambassador after ending his term with Star Sports in a recent turn of events. The Mumbai Indians skipper was initially associated with Star Sports in the same capacity and was also part of its official IPL campaign which also had the likes of star cricketers Virat Kohli, Hardik Pandya, Ravindra Jadeja, Shreyas Iyer, and KL Rahul.
Sharma, who would now be seen endorsing JioCinema in the 16th edition of the IPL, has expressed his happiness about joining the digital streaming platform. The star batter added that he is very pleased to be associated with JioCinema who are doing remarkable work in bringing a shift to the digital platform.
“JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans,” said Rohit Sharma as quoted by The Economic Times.
Rohit Sharma embodies the spirit of sportsmanship and unmatched leadership: Anil Jayaraj
The Mumbai Indians skipper is expected to work with JioCinema making its fan base worldwide while associating with their various engagement initiatives. It is to be noted that free streaming of IPL 2023 by JioCinema has helped the platform garner a massive 550 crore video weeks in the first two weeks, as reported by Viacom18.
“Rohit Sharma embodies the spirit of sportsmanship and unmatched leadership, representing the values that fans and players alike hold dear. Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest to lead India on a path that represents an exciting future,” said Viacom18 Sports CEO Anil Jayaraj